How I Quietly Win High-Value Clients (My “Underground” Strategy)

1. Know your prospects.
For me, I’m looking for certain kinds of people. They include speakers, as well as those who are rich or influential.

2. Know who needs you.
Focus on people who are missing something important—something they can’t easily do themselves, but you can.

3. Know where to find them.
Go where they gather. For me, that often means events where…