Unlocking Opportunities: The Power of Giving First
In service-related businesses, it is more challenging to receive a warm reception when knocking on strangers' doors because the 'know-like-trust' factor is absent. It's best to build a trusted relationship before selling anything to a prospect. One way to do this is by offering them something valuable.
Consider what would be useful for your prospect that you can provide with your talent. Offering a gift is a way to open the door to their space. Once trust is established, it becomes easier to discuss business.